Regardless of size, pedigree, or niche, every business, and yes, every business needs a website. There is just no dilly-dallying about this fact.
Most people think building, managing, or owning a website costs a fortune, but nothing could be farther from the truth. These days, with a little effort and a reasonable budget, you can take your business online in a few hours.
People often have this myth or misconception of what a website actually is. A website is very different from an ecommerce platform. Thus, creating a website for your business is very different from opening an ecommerce store.
The primary aim of a website is to provide your clients and potential clients with information about your business. Think of a website like your online business card which anybody on the globe can access. Imagine having a global business card where you can put up information about your business, what you do, how you offer your services, the products you sell, your contact information, and much more.
Globally, there are about a billion people with access to the internet. This means a billion people could possibly be able to access your website and see your business.
Are you still sitting on the fence over creating a website for your business? Well, here are ten solid reasons why you should create a professional website for your business today.
People need to be sure that you are who you say you are. A website goes a long way to dispersing that doubt. Once people know that your business is online, they will be happier to relate and do business with you. Therefore, building a professional website is key to giving your business that sense of legitimacy and credibility. Most people want the peace of mind of being able to find your business online, even when they are transacting with you physically.
Websites help to boost the reach of your business
As mentioned earlier, imagine a situation where millions of people can find you and your business online. Owning a professional website is equivalent to taking your business global. The moment you create a website for your business, you have created an online portfolio where anybody in any part of the world with a working internet connection can visit.
Professional websites are not as expensive as you think
For most business owners, especially small business owners, there is the widespread misguided notion that creating a website is just too expensive. However, this is very untrue. Today, you can create a website for your small business at a very affordable price. Usually, the pricing of any website will be based on its complexity and features. As a small business owner on a tight budget, you can opt for a simple, yet effective, and professional website for your business.
A website is the best billboard to showcase your products and services on
A professional and well-designed website will do wonders to your business. Since you can showcase most of your products and services to millions of people worldwide, expect a bump in sales. A professional website is like a giant billboard of all your products and services erected on the internet. This billboard can be viewed by millions of people online, and interested people can always contact you via your website to find out more about your business or product.
Your website is always accessible to your customers
Once you create a website for your business, people no longer have to directly contact you to find out about your business. A business website should always be accessible at any time of the day or night. Customers can always visit your website to find out about any recent changes or information about your products and services. This way, you don’t have to always do the talking, as customers can be directed to your website to learn more about your products and services
Your business will get attention on social media
Social media platforms are amongst one of the biggest gatherings of internet users on the internet. If your business isn’t yet on social media, then you are missing out on a lot of marketing and sales opportunity. If you don’t have a website, you cannot build the image of a legit business owner. Thus, having your own website is paramount to getting your business the recognition it deserves via social media. Also, you can advertise your brand and publish related blog stories regarding your business on your website.
Professionally highlight all the great things about your business
A professional business website gives you the chance to sell your product or services to your customers. There is no limit to the amount of information you can add on your business website. Ideally, you should add as much relevant information about your business as possible. This includes a full list of your products or services, testimonials, contact information, privacy policies, blogs, and much more. Unlike radio or TV ads, there are no restrictions on the amount of content you can add to your website.
A website is an information resource of your business
Rather than having to explain the same information to every customer, you can simply direct them to your website to learn more about your business. This will save you both time and energy. Also, this is why it is imperative for you to have a professional business website with enough relevant information about your business. Once you create a website, you can considerably slash your budget for printing flyers, TV ads, and focus on marketing your website.
A website helps protect your brand image
Your business website is the most direct and effective medium of disseminating information about your business to both your customers and potential customers. We sadly live in a time where some competitors will resort to very dubious and sinister means to possibly try and defame your business and brand. Some of these bizarre tactics include slandering your own product and services on certain websites or spreading bad information about your brand on social media. Having a business website of your own allows you to be a part of this conversation. By directly wading off the spread of bad news and reassuring the general public that your brand is nothing like the lies being peddled around, your brand stands a much better chance of surviving an unfortunate situation like this.
A website address is much easier to remember than a phone number
Not many of us remember our own phone numbers. However, we all know the name of our favorite brands. This same concept works for websites too. People may forget your email or phone number, but your website name may often be hard to forget. Therefore, imagine your website as an online brochure and portfolio for your business where potential customers from any part of the globe can visit to learn more about your business.
Those are our top 10 reasons why every business should own a website. However, not all websites are created equal. As much as you want to put your business on the internet, do not throw caution to the wind by settling for a poorly designed website for your business. The effect will be counter-productive.
Similarly, not all web design companies are created equal, and you should only allow a trusted, experienced, and professional website design company help you create a professional website for your business. So, if you are a business owner and you need help setting up a business website of your own, contact the website design professionals at EBizNerd.com. EBizNerd offers a variety of web design packages for a range of businesses and budget sizes. Every custom website package also comes with unlimited bandwidth hosting, responsive design, and SEO focused writing.